After an insightful marketing conference hosted by HubSpot in September, this is Part 2 of our 3 Part series of actionable takeaways. We started last month with Content Strategy Priorities, followed by this handy comparison of inbound and account-based marketing, and will conclude next month with some leadership inspiration.

If you want to continually attract your ideal audience and encourage them to take a step toward working with you, you need an effective lead generation strategy. And, that doesn’t mean simply adding a contact form to your website.

To effectively and consistently generate quality leads, you need a variety of elements that help you reach the right audience and encourage them to take action.

To build a fully functional lead generation strategy, use these eleven elements of an effective lead generation strategy.

Investing in a website for your business is a no brainer. It’s a necessary marketing tool that helps you gain visibility and credibility for the billions of search queries for products and services online each day. One mistake you don’t want to make is setting it and forgetting it. Your website brings great opportunity to not only boost brand recognition and expand market potential but also allows you to be where your audience is on their timing.