Social Management & Advertising

Social Media Planning

Following cues from your brand guide and brand positioning, establishing the social tone and brand voice is an important initial step. We’ll identify just the right ratio of onsite content promotion, off-site resourceful links, appropriate inspirational messages, the right mix of sales, fun and helpful content. Customer connection and engagement is our ultimate goal for organic social media planning. We’ll create a monthly editorial calendar for your review and approval in advance.

Social Media Management

Social media management is more than just scheduling posts. It’s actively planning and listening for opportunities to reach your audience and influencers. Observing opportunities to share your brand’s good news, highlights and humble brags. Using an efficient social management tool like HubSpot, will also assist in  reporting and analytics to understand where your audience is and who is engaging with your content. We will plan, post, listen, and identify opportunities to grow your audience and increase engagement.

Social Media Advertising

Organic social management helps establish a solid reputation, while boosting content, and advertising helpful services and products leverage the massive reach and very sophisticated advertising platforms within each social media. Social media platforms have robust targeting tools that allow us to reach your audience in the right place at the right time.