2024 Recap: The Year’s Top Marketing Lessons & Advice
A growth mindset is essential for marketing success. We need to constantly learn new things, challenge old assumptions, and keep an open mind about shifting perspectives, trends, and tools — and we had a lot to learn in 2024!
From major shifts in social media to big changes to Google’s search algorithm to the explosion of AI tools, there were many lessons to research, review, and test.
In a reflection of this new knowledge, we’re sharing our biggest lessons learned this year. Check out our recap of advice and insights we collected and shared in 2024.
Strategy
The best marketing results bloom from a focused, informed strategy. We share three articles to help you build a more strategic plan for your marketing initiatives.
Create a Marketing Budget Using SpotOn’s Planning Formula
Determining a marketing budget might be one of the most difficult parts of building a marketing strategy, but it’s also one of the most important. We looked at how to use data specific to your business to arrive at a realistic marketing budget to help your organization reach its goals. Read now.
The Latest From Google and What You Can Do
Google search results are not static. Ranking on page one today doesn’t mean you will be there tomorrow. Google results and the algorithm deciding which pages rank are constantly in flux. We looked at the most recent changes to Google’s algorithm and shared what you need to do to keep up. Read now.
Organic or Paid on Search and Social?
When distributing content and promotions, you have dozens of platforms to choose from, along with options for organic or paid placements. We showed you the difference between organic and paid distribution for search and social to help you decide what’s right for your brand and goals. Read now.
Engagement
Capturing and maintaining an audience's attention is key to generating leads and moving buyers through sales funnels. We shared three articles about creating better, more visible content that drives higher audience engagement.
A Smarter Approach to Content Creation
Content creation is an essential component of great marketing, but it can be a challenge for brands to consistently develop high-quality content that drives interest, leads, and sales. To make it a little easier, we gave you tips to reach your content goals by working smarter, not harder. Read now.
How to Stretch Your Content and Get More Use With Repurposing and Redistribution
You put a lot of work into creating great content. You spend time and resources generating ideas, writing copy, designing graphics, and editing videos — so we helped you learn how to get more out of each valuable asset. We taught you how to stretch content using thoughtful repurposing and redistribution tactics. Read now.
5 Powerful LinkedIn Features B2B Brands Should Try Right Now
LinkedIn is an excellent platform for B2B businesses to reach new audiences and nurture potential buyers, but it can be difficult to stand out on this crowded platform. To help you catch attention in a sea of content, we shared five LinkedIn features that boost visibility, marketing effectiveness, and results. Read now.
Optimization
Smart marketing involves constantly adjusting what you’ve done to improve performance. We shared the lessons we learned about how to get more done and drive better results by optimizing both our processes and our campaigns.
How We’re Using AI Marketing Tools in 2024
Our team uses AI tools and assistants to make our work better, processes more efficient, and communication more clear. We documented our strategies and the tools we use to show you how we leverage AI to produce better outcomes for our team and our clients. Read now.
CRO Best Practices to Immediately Boost Conversions on Your Website
Through buttons, opt-ins, and forms, website elements can invite audiences to take action and connect with your brand while visiting your website. But many websites are not properly set up to drive conversions. To help you optimize your website for better results, we shared six ways to boost your conversation rates. Read now.
Follow These Email Trends To Boost Opens, Clicks, and Audience Enthusiasm
It can be challenging to get readers to open and engage with email, but there are plenty of in-demand newsletters that readers pay to receive. We looked at what is driving readers to pay to subscribe and offered some ideas on how you could recreate some of their best practices to boost opens, clicks, and audience enthusiasm and engagement. Read now.
Company Culture
Marketing isn’t just strategy, campaigns, and tactics. It’s also how brands and teams show up in the world. We shared the ways SpotOn shows up to support our communities, teams, and customers.
9 Ways SpotOn Supports Our Communities — And How You Can Too
Whether by donating funds, showcasing our team’s passion, or providing marketing resources, SpotOn is proud to support a variety of purposeful organizations in our communities. We are lucky to work with many clients and team members who lead projects and fundraising efforts that make a positive impact, and we were excited to share them with you. Read now.
Follow Along for More Marketing Lessons in 2025
As we go into 2025, there is one prediction we can be sure of — we are going to have more to learn next year!
The world of marketing will continue to evolve, expand, and change, and we’ll be ready. We’re committed to keeping up with the latest in marketing trends, research, and best practices and are ready to take you along with us! Follow us on Facebook, LinkedIn, Instagram, and Twitter to keep up with our lessons learned in 2025, or sign up for our newsletter to make sure every new marketing insight hits your inbox.
Ready to put these lessons to work? Talk to SpotOn about how we can support your new marketing initiatives in 2025. Contact us today.