Content & SEO

Technical SEO & Search Engine Visibility

A technical foundation is key to your search engine optimization (SEO) strategy. It’s important that Google can index your site and any errors are identified and resolved quickly to avoid penalties. We use Google Search Console as well as other subscribed third-party tools to identify and prioritize the top technical SEO items that have the biggest impact on your website's visibility and performance.

Keyword & Topic Research

Whether you are launching a new site or need ongoing planning, we help identify keyword and content opportunities to increase site visibility, organic traffic and search engine result page rankings. Along with planning, we can implement keyword-rich title tags and metadata based on what your customers are searching for and ensure your site is being indexed properly.

Content Creation

Once your audiences are segmented, we identify the type of content they are searching for and engaging with to direct a communication plan of how to best reach them with just the right message. We’ll help you develop a strategy that covers all touchpoints in the customer journey, including your website, and ensure messaging is aligned across all channels and platforms.

Relevant content is key to building trust and loyalty with your audience. In addition to optimizing existing content and planning, SpotOn will work with you to create a content calendar and assist with creating landing pages, blog posts, social posts, email sends and more, to showcase your unique expertise and share your valuable knowledge to engage your audience.

Directory Placements & Local SEO

Online discovery of your brand includes directory management, site listings, ratings and reviews. We will create, optimize and maintain local business listings to ensure your brand is properly represented with consistent information and increased visibility for your customers to find you.