2023 Recap: Get The Year’s Top Marketing Advice All in One Place

As we look forward to 2024, we’re taking a look back at 2023 and reflecting on the marketing lessons we learned.

Filled with economic uncertainty, disruptions in social media, and the introduction of powerful AI tools, 2023 challenged marketers and brands to shift perspectives and adjust strategies. We also had to remain focused and continue to keep proven marketing tactics on track while learning new things and finding better ways to work with our teams and meet the challenges of the year.

Now, we’re sharing all of the insights and ideas that inspired us and got us through 2023. Here are our eleven top pieces of marketing advice from the past year.

Keeping Up with Marketing Pivots and Shifts

One thing you can count on in marketing is that it is always changing. Innovative new strategies, the introduction of new tools, and interesting new approaches to old tactics will always keep us on our toes. Here are some of the biggest changes we kept up within 2023. 

7 Ways to Successfully Navigate Seasonality, Recessions & Market Shifts

2023 was an uncertain time that led many businesses to plan for shifts in the economy and changes in customer buying habits. We offered advice for how brands could navigate these challenges and stay resilient and profitable during dips and shifts, now and in the future. Read now.

The Social Media Landscape Is Changing: Here's What You Need to Know

Twitter became X. Threads launched and attracted over 100 million users in just one week. And, AI content creation tools flooded social media with new content. We followed the changes, shared updates, and offered advice on how brands can keep up with an ever-changing social media landscape. Read now.

What Does AI Mean For Your Marketing Team? A Beginner's Guide

In 2023, artificial intelligence finally went from a faraway futuristic fantasy to reality. New AI tools that can reason, learn, and act became accessible on a mass scale. We kept up with the release of new tools and shared ways marketers can use AI to inspire creativity, work more efficiently, and aggregate data. Read now.

Keeping Proven Marketing Strategies on Track

While shifts in marketing took up most of the air in marketing conversations, we didn’t want to forget about equally important, foundational marketing strategies. We revisited some tried-and-true tactics and shared why it’s still essential to work on your brand, advertising, email marketing, and website strategy.
   

How to Use Fresh, Creative Branding to Attract and Keep Attention 

Branding is a marketing element that is often overlooked or pushed to the side. We reminded our audience why branding isn’t a one-and-done task and why fresh branding is essential for attracting and keeping the attention of both new and existing customers. Read now. 

5 Reasons to Consider a Website Redesign & 3 Easy Ways to Get Started

Websites are a constant work in progress. In a new guide, we explained why we recommend website check-ups throughout the year and a full website redesign every three to five years. We also shared the three steps you must take before beginning any website update. Read now. 

Create a Better B2B Ad Strategy by Focusing on The Buyer’s Journey

Every brand and business wants to get the highest ROI possible on their ad spend. We explained how one of the best ways to drive results from ads is by focusing on the buyer’s journey. See how you can increase clicks, leads, and sales by following this ad strategy. Read now.

A Skeptic’s Guide to Making Email Marketing Work for Your Brand

Every year, some marketer makes a claim that email marketing is dead — but it never is. Email still works and will continue to work for the foreseeable future. We explained why you can’t count out this effective marketing tactic. Read now. 

Being a Better Marketing Leader

Marketing is more than tactics, tools, and strategies. Marketing also requires vision, clear communication, and strong relationships. This year, we looked at marketing from a leadership perspective and shared advice for creating a strong community and culture. 

How to Build High-Achieving, High-Value Partnerships with Marketing Vendors

Many brands and companies hire a marketing partner when starting or scaling their business. But not all of these partnerships are destined for success. In this guide, we shared what is needed to produce high-value marketing results by forming a strong relationship that combines the knowledge and expertise of both teams. Read now. 

The 7 Major Benefits of Sales and Marketing Teams Using the Same Software

Relationships within an organization strengthen the effectiveness of marketing initiatives. We looked at how breaking down the barrier between marketing and sales teams can lead to more success across both departments. Read now.

What Happens When You Cut Your Marketing & Advertising Budget?

Leading a marketing department means making decisions that direct your strategy — and your budget. We know this can be a difficult decision for marketing leaders, so we created a guide to explain all the implications of setting and cutting marketing and advertising budgets. Read now. 

How Your Organization Can Celebrate Gratitude All Year Long (& Why You Should)

Keeping marketing moving in the right direction requires a mindset and culture that remains motivated and engaged. We think one of the best ways to keep teams on the right path is by incorporating a practice of gratitude. See why we think giving thanks is essential for developing more meaningful, productive, and satisfying professional and personal outcomes. Read now.

Get Marketing Advice All Year Long 

We love sharing what we learn, practice, implement, and test in marketing. We hope you gleaned some insights from our 2023 recap and got some inspiration to make your marketing initiatives in 2024 bigger and better. 

If you’d like to continue to follow along with our marketing lessons and insights, get notifications each time one of our new guides goes live. Follow us on Facebook, LinkedIn, Instagram, and Twitter.

Want to see these marketing insights in action? See how you can work with SpotOn in 2024. Contact us today. 

See you in 2024!