We love sharing what we learn, practice, implement, and test in marketing. We’ve compiled our insights from shared articles in 2023 to make your marketing initiatives in 2024 bigger and better.

Let’s dive into what is changing on social media and how it should (or shouldn't) affect your marketing plan and brand strategy.

To get results from B2B social media, you can’t approach it as an afterthought. You can’t post when you feel like it, have someone unfamiliar with your brand post, and occasionally check in to see if you have any engagement.

If you want to see real results from B2B social media -- and use it to effectively attract, engage, and convert audiences -- you need a strategy to take it to the next level.

If your brand is trying to reach new customers, social media platforms are THE place to get in front of eager audiences. If you want to break through the millions of pieces of content posted every day, and at the same time satisfy the platform algorithm to even show your content, you may need to incorporate social media advertising in your strategy.

Social media is an easy marketing effort for B2B brands to underestimate and overlook. While most brands know they need social media added to their marketing mix, they don’t always understand how useful it can be with the right strategy. Nor do they properly estimate the commitment it takes.

The truth about B2B social media is that it can be effective to bolster your brand, build trust and connect with your customers, if used in the right ways.

Social media is changing for businesses, and if you don’t know how to navigate those changes, it could be frustrating and costly. The larger social media platforms (like Facebook, LinkedIn and Instagram) are constantly updating their algorithms to allow users to see more friends and family content and less business content. Twitter is on its own journey to clean up its feed and remove bots and fake accounts, which sounds nice and is for many, but a significant drop in followers overnight can hurt your Twitter business profile.

When it comes to marketing, businesses have similar core objectives: increase leads, grow client base, and generate awareness. But few look to LinkedIn to get the results they desire. 

You’ve appropriately set your foundation with a solid mix of organic marketing tactics, but standing out in a big way with organic efforts only can be challenging. Amplifying efforts with paid strategies can make all the difference in increasing ROI and decreasing cost per acquisition. 

I’ve watched Pinterest convert online sales to hundreds of thousands of dollars and I’ve seen Instagram grow a customer base at an exponential rate. Getting to the optimized budget on just the right platform is a journey that doesn’t happen overnight. However, there’s great data and insights to give you a good head start.