A marketing strategy is like a living, breathing entity. It’s continually changing and adjusting to the environment. It needs room to grow and evolve, and it can’t do that if you just set it and forget it. When you ignore your marketing strategy, it can quickly grow stale. Changes in customers, demand, markets, competitors, and culture happen. If your marketing stays the same during these external changes, it can become outdated, out-of-touch, and ineffective.

Marketing is not a static process that you can set and forget. While it would be nice if you could design one marketing strategy with tactics that you put on autopilot for months to come, that is not the case. With the need for agility and resiliency, marketing is a creative and challenging industry and arguably why marketing roles are some of the most critical in business.

Google is always updating and changing its advertising options to create more ways for brands to find success on their platform. To dig into these opportunities and drive more traffic, generate more leads, and make more sales -- you need to know how to use Google advertising and keep up with their latest features and functions.

If you were to play your own version of ‘Billy On The Street,’ asking 10 unsuspecting passersby to define marketing, you’d probably get 10 different answers. Here, we take out the guesswork.

One of the first rules we tell our clients is don’t spend money on large advertising campaigns until you have a good digital foundation in place. In addition, you want the right tools in place for the ability to learn from analytics and align your efforts with your business goals and KPIs.

Investing in a website for your business is a no brainer. It’s a necessary marketing tool that helps you gain visibility and credibility for the billions of search queries for products and services online each day. One mistake you don’t want to make is setting it and forgetting it. Your website brings great opportunity to not only boost brand recognition and expand market potential but also allows you to be where your audience is on their timing.

Many of the clients we work with are entrepreneurs and small business owners who just aren’t marketing managers, but the founders and CEOs of their business. Being in this position means the priorities are business development relationships, operations and hiring good people, marketing isn’t always at the top of the list. This is why we have put together this ultimate checklist for setting your digital marketing foundation from the start. 

How much should I be spending? Should I be doing email marketing? Does social media have a high ROI? As business owners, there is a lot to consider when it comes to positioning and marketing your business along with what it means for your bottom line.

With the holidays sneaking up on us, it’s time to get your marketing plans in place if you haven’t already. Typically holiday campaigns can run from the first week of November through Christmas. This burst of retailers advertising causes more competition in the digital advertising space.

“Millennials” is a term that has become commonplace with business owners and marketers. According to Turn, advertisers are spending more than 500% on reaching millennials than other groups. Understanding their consumer behavior is more important now than ever.