HubSpot & Marketing Automation

Marketing automation tools are an efficient way to align sales and marketing with an aggregated tech stack of services. And powerful tools they are. The optimum marketing mix is a great strategy, the right tools, and smart humans to implement the strategy and work the tool. One does not replace the other but rather work together like the parts of an engine running smoothly.

HubSpot

We did our homework. We vetted 4 top marketing automation tools and it quickly became apparent that the pillars of excellence we found with HubSpot won hands down. The user experience and ease of use allowed even beginners to navigate and accomplish marketing and sales activity. The smart, dynamic features allow for stellar sales alignment and their support team is a click or call away for our agency with an extremely useful knowledge base and training videos.

As a HubSpot Gold partner we have the knowledge and experience to get your company onboarded and trained while remaining your marketing partner for ongoing execution within the tool.

CRM & Sales Software

Customer relationship management (CRM) tools house your contact database and help sales team close more deals, deepen relationships, and manage pipeline for effectively. HubSpot has the advantage of a full CRM which additionally integrates with marketing for powerful alignment. Whether you are taking an ABM or Inbound approach, a CRM tool like HubSpot allows you to easily identify target accounts, segment lists, and track contacts throughout the customer journey. Additional features such as meeting scheduling, call tracking, email integration, prospect visit tracking, and predictive lead scoring will amplify your sales team and allow them to integrate more seamlessly with marketing.

We geek out on how and why contacts become subscribers that become marketing qualified leads that become sales qualified leads that become opportunities and closed deals. This level of lead scoring gives us the marketing intelligence to keep on iterating. Not to mention, the HubSpot CRM is phenomenal, they also integrate rather nicely with other CRMs like Salesforce.

Marketing Software

Marketing is most efficient when all the tools and data are connected in one place. Marketing software like HubSpot allows you to more easily attract the right audience, convert more visitors to customer, and run marketing campaigns at scale - all in one powerful platform that can seamlessly integrate with CRM systems for full marketing and sales alignment.

Whether you are generating awareness through advertising and social campaigns, gathering leads through forms, nurturing leads with email campaigns, or measuring and scoring contacts and leads, marketing software like HubSpot has all the features in one place. Create ads, landing pages, forms and more, and measure with built-in, customizable dashboard analytics all in one platform.

If you have a group of people in charge of generating, tracking and nurturing leads, we have extensive experience creating and optimizing HubSpot marketing automation campaigns. HubSpot takes email automation to the next level and helps streamline lead management and increase engagement and conversions to help you grow faster.