To get results from B2B social media, you can’t approach it as an afterthought. You can’t post when you feel like it, have someone unfamiliar with your brand post, and occasionally check in to see if you have any engagement.

If you want to see real results from B2B social media -- and use it to effectively attract, engage, and convert audiences -- you need a strategy to take it to the next level.

Social media is an easy marketing effort for B2B brands to underestimate and overlook. While most brands know they need social media added to their marketing mix, they don’t always understand how useful it can be with the right strategy. Nor do they properly estimate the commitment it takes.

The truth about B2B social media is that it can be effective to bolster your brand, build trust and connect with your customers, if used in the right ways.

When it comes to marketing, businesses have similar core objectives: increase leads, grow client base, and generate awareness. But few look to LinkedIn to get the results they desire.