You’ve appropriately set your foundation with a solid mix of organic marketing tactics, but standing out in a big way with organic efforts only can be challenging. Amplifying efforts with paid strategies can make all the difference in increasing ROI and decreasing cost per acquisition. 

We’ve seen the value of email marketing work for many of our clients as they build strong relationships with their customers. In fact, we highly recommend it as a foundational element to your marketing plan.

As Entrepreneur in Residence, our very own Robyn Spoto shares how the Tampa Bay WaVE is supporting the thriving startup community in Tampa. 

As your business's core online communication tool, investing in a website redesign every couple of years is a no brainer to keep the design fresh, relevant, and optimized. A big question we hear when deciding on a redesign is if the switchover will risk losing the SEO successes your site has built up.

I’ve watched Pinterest convert online sales to hundreds of thousands of dollars and I’ve seen Instagram grow a customer base at an exponential rate. Getting to the optimized budget on just the right platform is a journey that doesn’t happen overnight. However, there’s great data and insights to give you a good head start.

While Mother's Day is a great time to remind us of all the inspiring women in our lives who run successful businesses while simultaneously running a successful household, their stories, tools, and advice on time management and work-life balance can translate to any great leader any time of year.

“Millennials” is a term that has become commonplace with business owners and marketers. According to Turn, advertisers are spending more than 500% on reaching millennials than other groups. Understanding their consumer behavior is more important now than ever. 

Have your marketing efforts plateaued? Are you not seeing the business growth and ROI from your marketing efforts that you had hoped for?

SpotOn Digital Media uses a ranking matrix with these 5 points of criteria for building a blogger and influencer outreach program as part of a digital marketing mix.  These 5 tips will help you create a successful blogger outreach campaign. 

There's really only one thing I struggled with while reading Growth Hacker Marketing.  In fact, I loved reading this book and the examples he used along with the description of the mindset. My problem has nothing to do with the principals of practice. But, let me ask you this . . . is your first impression of the book based on the title alone, positive or negative?