We know things won’t always go as planned, but that doesn’t mean we should throw planning out the window. In fact, it shows why planning can be so helpful, especially when it comes to making plans for your marketing. Planning is a way to get focused and organized. It allows you to look ahead and set goals around what you know and think will happen and allocate the resources needed to execute your plans. Planning can even allow you to be better prepared for the unknown.

Your website is only as good as the content that’s on it. Without the right B2B website content, your site can’t do its job. It can’t properly introduce your brand, products, and services and convert interested audiences into paying customers. Strategic B2B website content is essential, yet we’ve seen too many brands rush through the process of creating content and overlook its value. This is a mistake.

A marketing strategy is like a living, breathing entity. It’s continually changing and adjusting to the environment. It needs room to grow and evolve, and it can’t do that if you just set it and forget it. When you ignore your marketing strategy, it can quickly grow stale. Changes in customers, demand, markets, competitors, and culture happen. If your marketing stays the same during these external changes, it can become outdated, out-of-touch, and ineffective.

Email marketing is a powerful digital marketing strategy. But, what does it mean to properly execute email marketing? What are the best strategies for getting the most out of each campaign? And, what email benchmarks do you need to hit to consider your campaign a success?

When you launch an eCommerce site, you immediately add a revenue stream to your business. You create ways for customers to buy from you without visiting your physical storefront. Yet, many brick-and-mortar businesses put off launching an online store.

Marketing is not a static process that you can set and forget. While it would be nice if you could design one marketing strategy with tactics that you put on autopilot for months to come, that is not the case. With the need for agility and resiliency, marketing is a creative and challenging industry and arguably why marketing roles are some of the most critical in business.

Google is always updating and changing its advertising options to create more ways for brands to find success on their platform. To dig into these opportunities and drive more traffic, generate more leads, and make more sales -- you need to know how to use Google advertising and keep up with their latest features and functions.

Every business needs marketing support. Whether the help comes from one in-house marketer, a large marketing team, or an outsourced agency -- marketing support is essential for brands that are actively growing their business and seeking new customers.

With so many platforms, mediums, and tactics, it can be difficult to pinpoint what content marketing priorities are really important and will produce the best results for your business. Let us help alleviate that confusion. Here are the top four B2B content marketing priorities you should focus on as you go into 2020.

Hands down, your website is the foundation of your digital marketing strategy. Website projects can feel daunting to consider - from a time and team resources perspective as well as a cost perspective - and the immediate question for us from many considering a redesign is “What’s a ballpark cost?”