Software that can reason, learn, and act is already changing the way marketers work, and the release of new AI tools is accelerating the exploration and use of artificial intelligence.

We’re keeping an eye on the introduction and evolution of new AI tools to see what they mean for your marketing teams and ours. Let’s look at some of the ways we’re seeing marketers start to use AI to jump ahead, inspire creativity, and aggregate the massive amount of information available to us.

With so many marketing channels to choose from, it can be easy for email marketing to get lost in the mix. Flashy new marketing tactics, social media, paid ads, and video strategy can push email to the bottom of your priority list -- which is a likely mistake. Don’t overlook the power of email marketing.  

The best way to drive high-value results from a marketing partnership is by forming a strong relationship that combines the knowledge and expertise of both teams. When you have clarity of roles and outcomes, collaboration, and communication, you will reach your marketing goals faster and with fewer roadblocks and challenges. So, how do you do it? 

To get results from B2B social media, you can’t approach it as an afterthought. You can’t post when you feel like it, have someone unfamiliar with your brand post, and occasionally check in to see if you have any engagement.

If you want to see real results from B2B social media -- and use it to effectively attract, engage, and convert audiences -- you need a strategy to take it to the next level.

The end of the year will be here before you know it. We’re creeping into Q4, and the time to plan is now! This Q4 marketing checklist will help you review your activities, identify ways to improve, give your brand a final boost before the end of the year, and help you get your marketing assets in order to start strong in the new year.

Has your company ever been in this boat? You create a solid and creative marketing plan to take you the long haul, yet you assign a budget just to keep you afloat and then expect mega results? It’s all too common, and we’ve certainly been there. Many brands with tenured, smart stakeholders are sometimes sailing different seas as it relates to growth goals, resources, and expectations. 

Using stories in marketing allows you to share memorable and powerful messages that connect deeply with audiences and customers. Our job as marketers is to ensure our brand has a strong recall for potential customers when they have a need for our product or service. Here are a few ways to use storytelling to better reach your audience and convert more customers.

All good marketing starts with one question: Who is your ideal customer? Many business owners know the answer to this question. They have a general idea of who buys from them and uses their products or services.

But often, business owners don’t go deep enough nor do they have this information documented. They don’t think they need formal buyer personas -- and this is shortsighted.

Many brands struggle with video marketing because they don’t know how to get started. On the surface, video marketing can be intimidating. Coming up with budget, content, filming, editing, and publishing videos can seem like a big undertaking. But, it doesn’t have to be complicated or complex. Here is what you need to know to start using video marketing for your business.

Most anyone with a website uses Google Analytics to collect data on how people use your website and digital properties. If you do as well, you need to know Google Analytics is moving away from what we are currently using with Universal Analytics and into Google Analytics 4. You should also know you can’t sit out of this shift. There are a lot of positives though, including enough time to make the change and great new features.