As marketers, we often review the customer journey, and how to bring leads into the top of the funnel through awareness campaigns as well as close and nurture customers towards the bottom of the funnel. Mailchimp, our favorite email automation tool, outlines some creative ways your business should be using email marketing to close leads or convert customers and boost sales.

SpotOn is located in Tampa with the majority of our clients in Florida. We’ve spent much of the last couple of weeks helping prepare and communicate through the threats and consequences of Hurricane Irma. We feel thankful today that our business and client companies are safe and working toward getting their operations back to “business as usual.” Here are insights into questions asked, discussions had and ways to plan your marketing and communications for natural disasters.

Investing in a website for your business is a no brainer. It’s a necessary marketing tool that helps you gain visibility and credibility for the billions of search queries for products and services online each day. One mistake you don’t want to make is setting it and forgetting it. Your website brings great opportunity to not only boost brand recognition and expand market potential but also allows you to be where your audience is on their timing.

With the growth of the eCommerce market, clients come to us not just looking for digital marketing services, but for a complete eCommerce solution to help launch a new business or grow their current business. In our collective experience, there are quite a few platforms and payment gateways to choose from, however, over the past few years, we have fallen in love with Shopify.

Many of the clients we work with are entrepreneurs and small business owners who just aren’t marketing managers, but the founders and CEOs of their business. Being in this position means the priorities are business development relationships, operations and hiring good people, marketing isn’t always at the top of the list. This is why we have put together this ultimate checklist for setting your digital marketing foundation from the start. 

Before beginning any marketing tactics, audience segmentation and persona creation are crucial steps when you are building your foundational marketing strategy. It’s important to take the time to know your current customers and research how to directly reach and further engage them with relevant content.

Business owners have been struggling with the decision to outsource marketing for years. When you are running a business, with a little more than your bottom line on your mind, it may feel more comfortable to hire an in-house marketer to handle everything versus outsourcing to an agency or a random freelancer.

How much should I be spending? Should I be doing email marketing? Does social media have a high ROI? As business owners, there is a lot to consider when it comes to positioning and marketing your business along with what it means for your bottom line.

When it comes to marketing, businesses have similar core objectives: increase leads, grow client base, and generate awareness. But few look to LinkedIn to get the results they desire. 

With the holidays sneaking up on us, it’s time to get your marketing plans in place if you haven’t already. Typically holiday campaigns can run from the first week of November through Christmas. This burst of retailers advertising causes more competition in the digital advertising space.